SIMPLE

Whiter teeth, in about one hour! It's that simple. Years of yellowing as well as staining from virtually everything you eat, drink, and inhale are almost magically erased in the time it takes to get a haircut, a manicure or lunch. In fact, BriteSmile has a new and improved professional teeth whitening treatment that gets teeth an average of 9+ shades! And it's still just one hour.

What does the whole procedure look like?

1. Your gums and mouth are protected with isolation materials and a "Before" picture is taken.
    
2. The BriteSmile whitening gel is professionally applied and activated by the light source.
    
3. After three 20-minute applications over a one-hour period, your whitening is completed and your "After" picture is taken.
    
4. You rinse. You smile. Wow!

SAFE 

You can feel confident in your decision to have BriteSmile dental professionals whiten your teeth. Clinical testing has proven that the procedure is safe and sound. Safety studies conducted at the University of Medicine and Dentistry of New Jersey found conclusively that BriteSmile whitening resulted in no structural change in teeth; no adverse impacts on fillings and no softening of tooth enamel. And these study results were confirmed by senior researchers at New York University .

The pH balanced proprietary gel is not harmful to the gums and because it is not ingested, the gel does not carry many other risks or side-effects of other options in the marketplace.

Unlike the "do-it-yourself" at-home whitening options, dentists and dental assistants perform every aspect of the BriteSmile process. Before moving forward with the treatment, a BriteSmile dentist examines your mouth and gums to ensure they are healthy. If any problems are detected, you are referred back to your own family dentist. Additionally, BriteSmile's whitening gel has a very small amount of hydrogen peroxide gel which further ensures the safety of your teeth and gums.

STATE OF THE ART 

The science behind BriteSmile is the secret to our success. The BriteSmile "blue-light" technology combined with a proprietary new, wavelength-specific gentle bleaching gel, has created a revolutionary method of teeth whitening which quickly, safely and effectively whitens all teeth at once.

The BriteSmile technology was developed by a team led by Dr. John Warner, a former NASA scientist and a member of the Hubble Space Telescope development program.

What it all means for you is that our whitening results confirm an average of 9+ shades whiter and even higher for individuals with darker teeth. Years of coffee, cigarettes, red wine and other stains seem to magically disappear. And success is so certain, your whitening is guaranteed.

MEDIA BUZZ

Here are some notable excerpts:

"Want your pearly whites to be brighter than ever for your big (wedding) day? … at a bleaching center like BriteSmile…You can reach a ‘10’ on the white scale with this approximately hour-long procedure."
"Smile Big" – Bridal Guide, November/ December 2003

"Among the most popular [teeth whitening options] is the BriteSmile system, which was developed by John Warner, a former NASA scientist, and is administered by about 3,000 independent dentists nationwide and in 14 company-owned centers in 12 cities..."
New York Times, July 8, 2001

“At BriteSmile Professional Teeth Whitening Centers - the oral equivalent of spalike laser-hair-removal outlets - [in one hour] the combination of gas plasma light treatment and hydrogen peroxide gel lightened choppers about nine shades."
Vogue Magazine

"If you drink coffee or smoke cigarettes, odds are, your teeth are looking dingier than a sinkful of dirty dishwater, even if you brush three times a day. The super cool solution? Go to BriteSmile, the #1 teeth-whitening system in the world. With over 4,400 affiliated dentists, you can be in and out in an hour, with teeth an average of nine shades whiter."
"411 – What We’re Checkin’ For" – Smooth, September/October 2003